We know everybody’s losing their minds over Nike Air Max 1s right now but the Air Max 90 is still the shoe that solidified Air Max in this country. The key to its shoe is its legitimacy — no other running shoe seemed to get the features this one did. Remember Silver Bullet and his boys at the Lloyds Building through Normski’s lens or that seminal 1991 feature about Chipie in ‘The Face’? Actually, if you’re under the age of 30, you probably don’t, but…Continue Reading “Nike Air Max 90 goes OG again with the Laser Blues”


Nobody can accuse Saucony and Bodega of laziness with their Elite project. Not only have they put out multiple collections of the last few years, but each shoe seems to have had a lot of thought put into it. Some are clean and some are a controlled mess, but we always know who’s behind the shoes — even from a distance. The whole Elite squad have been given some serious freedom to mix and match on midsoles too, resulting in some tasteful hybrids that look…Continue Reading “Saucony & Bodega’s Elite squad is back.”


Nike Air Max 1 madness is officially upon us. Remember when TK Maxx had a ton of the OG colourway sitting on their shelves for £29.99-39.99 a pop? It feels like such a bygone age that those memories may as well be in black and white. Now a new generation is going insane for a silhouette that’s probably older than they are. And to anyone moaning about the shape these days, its been like that for a minute. It’s as if somebody’s retroed 2006’s moans…Continue Reading “Nike Sportswear Air Max 1s in Sail/Bright Mango for the ladies”


For about 5 seconds we thought these were going to be Italian-made to complement Nike Sportswear’s Italian-made apparel. They’re not, but we’re pretty impressed nonetheless. Playing Dr. Frankenstein with some old favourites and new styles can go wrong, but these pieces of the new-wave of NSW footwear that falls under the White Label banner are not bad at all. We’re in no doubt that the Inneva Woven’s going to eclipse the Lunar Solstice Mid SP when they drop at the end of this week, but…Continue Reading “NSW’s Lunar Solstice Mid SP gets the blues”


The Nike Free Woven has arrived at an odd time. Just as the Inneva Woven reappears, with its 5.0 sole and carefully interlocked strips on the upper, this enters the fray too. We’re students of the Air Woven and we still believe that it’s a shoe that’s responsible for spawning a certain strain of collector culture that’s still out there today (even though it mutated like Tetsuo in ‘Akira’ and went wildly out of control). With Mike Aveni, Mike Friton and Tinker Hatfield in the…Continue Reading “More Nike Wovens with a Free sole”


We won’t lie to you — when we first spotted the Sneaker Freaker CM998SNF makeup, we were excited. Then we heard that they were China-made New Balances, our excitement faded a little. After all, that’s the puffy toe capital of NB lifestyle releases and we associate the New Balance with a refined, premium, Maine-made form. We have a certain expectation when it comes to the 1993 classic. Then we handled a pair and had to shut up. Why? Because Woody and the crew were obviously…Continue Reading “Sneaker Freaker’s New Balance CM998SNF: endangered species inspired hype”


You can’t have too many New Balance M998s. We’ve owned an array of grey colourways of this classic, with the navy and red accents, but we’ve found that this shoe goes with absolutely everything. If you’re that dude on the Tres Bien site, you can pull these off (or a pair of M1300s) with a suit, but we think anybody can break these off with anything. We saw some rom-com where Ryan Gosling sonned Steve Carell for wearing NBs, but that guy is about the…Continue Reading “New Balance M998RR: More Maine-made masterpieces.”


The Nike Roshe Run has been written about in a clutter of enthusiastic paragraphs and run-on sentences on here at least five times in the last year, but it’s an important shoe. While all eyes are on the Nike Flyknit uppers, the last restock of the Iguana colourway of this shoe flew out in a matter of hours. Any new design that makes powermoves without a digital marketing campaign is something deserving of respect. Light, comfortable and versatile, the Roshe is a shoe that captures…Continue Reading “The Nike Sportswear Roshe Run goes hi-NRG for a City Pack”

New Balance UK-made

You wouldn’t expect Flimby to be a tech running hotspot, but that UK New Balance factory is the home of the M1500 nowadays. People might be rushing for the M998 and M1300 right now, but we maintain that the shoe introduced in late 1988 is a pivotal moment in athletic design. Taking over from the New Balance 1300 after four years of bruised wallets and bragging rights (the M1400 was released five years after the M1500, just to complicate things), this model was a bold…Continue Reading “New Balance UK-made M1500GYB & M1500EBN: Lake District tech running.”

Woven Photo

Our delivery on these came a little late, but it’s such a tough shoe that we thought we’d repeat ourselves and talk Inneva Woven SPs for the second time in as many weeks. It’s kind of peculiar to see people losing their minds over a more offbeat model rather than the same old retros — we weren’t ready for the madness of Saturday’s launch of the black colourway of this White Label NSW version of this shoe. The Photo Blues are our favourite versions of…Continue Reading “The Nike Sportswear Inneva Woven’s Photo (Blue) finish.”